MCFC Seasoncard Renewals 2018

Brief

Manchester City FC asked us to create a film to promote the match day experience.

Challenge

To excite fans about the season ahead. To capture the feeling of watching of games live and the importance of ‘being there’.

Response

Combining live action and typography we created a film that showed the build up to the game from different points of view, the players, the fans, behind the scenes. Filming throughout the season we tried to capture moments that show the range of emotions fans go through week in week out. The anticipation, the drama and the unforgettable experiences.