Menarini Matches

Brief

Produce a cinema commercial that tactfully deals with a difficult medical problem for men.

Challenge

Medical problems of this nature always represent a challenge when it comes to effectively communicating treatments. 

Response

We teamed up with Havas Lynx to create this cinema commercial which parodies a love scene from a well known movie classic. The resulting film highlights that this embarrassing issue affects 1 in 5 men and can be treated. 

Menarini Matches
Menarini Matches