Umbro Neo - A No Nonsense Guide

Brief

To create a series of short films to promote the range of Umbro’s Neo premium football equipment.

Challenge

To show the products technical features in an non nonsense yet engaging way that would appeal to Umbro’s core audience.

Response

Working with Umbro we created a series of short films shot from product designers ‘point of view’, interacting with the products and exploring their technical features. Using animation to show how these features can work in the real world.

 

Umbro Neo 2017
Umbro Neo 2017