What is the hospitality experience like at Manchester City. If you’ve never been it’s hard to fully understand. This was our challenge with this project. Communicate the full hospitality experience, in 60 seconds.

So working closely with the team at City we jointly developed this concept that shows firstly the similarities between the preparation on the hospitality and football side of things on a match day. And secondly, we wanted this campaign to really bring to life the whole gamut of sounds you hear when experiencing hospitality.

We shot over a couple of days at the Etihad and it was our intention to build the pace of the edit as we approach kick off. Just like you’d experience if you were there in person.

The finished result really brings together the whole hospitality experience. So much so the team at Man City said ‘This is great. We think this is our strongest video to date!’