EACTS is the home of the global cardiothoracic surgical community and every year they hold a congress. As the world’s largest cardiothoracic meeting, it offers an unrivalled platform for learning, debate, networking, and shaping the future of the specialty. We won a 4-way pitch to create the opening film to kick off the 2025 event, this year held in Copenhagen.

For this video we developed the creative ideas, which saw a stream of cubes flying over the streets and rivers of Copenhagen, building in number as the film progressed. These cubes represented the event delegates, all coming together and joining in the Danish capital. Once the cubes landed in the main square all the following footage was housed in the cubes and we created a 3D cube transition between the scenes.

The big challenge was creating both a 16×9 version and a super widescreen show version at 5248×1200. This presented a significant technical challenge for the creative ideas and how the live action footage worked in both formats. To help with this challenge, the widescreen version made use of a 3D cube design at the edges of the frame to maximise the frame size of the stock and supplied footage. 

Portrait and square social media assets were created to countdown to the meeting and a preview for next year’s event was also rolled out in the same creative style.